A study conducted by Prof. Roger Bohn and Dr. James Short of the University of California at San Diego dispels the notion that visually stimulating forms of media are driving the death of the written word.

Of the 100,500 words they consume each day, Americans read 36 percent. Revealing that reading actually tripled between 1980 and 2008, UCSD researchers suggest the influx of new technologies is actually causing people to read even more than they used to. Concerning the study, Eliot Van Buskirk of Wired writes, “Technology may have truncated and warped the written word in some cases, while increasing competition for our time. But as borne out by this new data, technology hasn’t found a substitute for the written word as a means of conveying certain types of information.”

Read more at Wired.