Legal Responsibility & Privacy Policy


Each individual EJO website has its own responsible party, who is thus responsible for the content published on his or her respective language version of EJO. EJO is not responsible for any links to external websites, only the author of the page in question may be liable. Those persons accepting legal responsibility for material published on EJO pages are listed as follows:

EJO Albanian – Prof. Asoc. Dr. Mark Marku

EJO Czech – Dr. Filip Láb

EJO English – Dr. Colin Porlezza

EJO French Annik Dubied

EJO German – Dr. Susanne Fengler

EJO Hungarian – Dr. Gábor Polyák

EJO Italian – Prof. Matthew Hibberd

EJO Latvian – Prof. Ainārs Dimants

EJO Polish – Dr. Michal Kuś

EJO Portuguese – Prof. Gustavo Cardoso

EJO Russian – Prof. Ainārs Dimants

EJO Spain – Dimitrina J. Semova

EJO UkrainianDariya Orlova


This privacy policy explains how we (the European Journalism Observatory, EJO) collect, use, share and transfer your personal data when you use the services provided on (in English) and ejo in other languages (“our sites”).

Personal data is any information about you by which you can be identified. This can include information such as:

  • your name, date of birth, email address, postal address, phone number, mobile number;
  • information about your device (such as the IP address, which is a numerical code to identify your device that can provide information about the country, region or city where you are based); and
  • information relating to your personal circumstances and how you use our sites, and services.

Sometimes our sites and services may contain links to third party sites and services. These sites and services have their own privacy policies. If you follow a link to a third party, you should read the privacy policy shown on their site.

Who we are and how to contact us

The European Journalism Observatory is a network of independent non-profit media research institutes in 14 countries. To see all institutions affiliated to the network please click here.

The data controller for our sites is Università della Svizzera italiana (USI), Via Giuseppe Buffi 13, CH – 6904 Lugano, Switzerland. This means that we are responsible for deciding how and why we hold and use your personal data. If you want to contact us, please do this via our contact form.

What personal data we collect and why we collect it

We collect personal data when you sign up for our services and when you browse our sites. On some parts of the websites, you may be asked to provide some limited personal information in order to enable the provision of certain services (e.g. subscribing to the EJO newsletter). The EJO may store this information only electronically. By supplying this information, you are consenting to the EJO holding and using it for the purposes for which it was provided. Information provided will be kept for as long as is necessary to fulfil that purpose.

We may also collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our webmasters. This is statistical data about our users’ browsing actions and patterns which does not identify any individual and allows us to ensure that content from our site is presented in the most effective manner for you and for your computer.

When you use our websites, we may use cookies or similar technology to collect the following data:

  • your IP address – a numerical code to identify your device and which can provide information about the country, region or city where you are based
  • your browsing history of the content you have visited on our sites, including information on how you were referred to our sites via another website; and
  • details of your devices, for example, the unique device ID, and browsers used to access our content.

Posting comments on our sites

When you post information on a discussion board or comment publicly on an article on one of our sites, the information you post and your username are publicly accessible. This information can be viewed online and collected by other people. We are not responsible for the way these other people use this information. When contributing to a discussion, we strongly recommend you avoid sharing any personal details, and especially information that can be used to identify you directly such as your name, age, address and name of employer. We are not responsible for the privacy of any identifiable information that you post on public pages of the site.

How we collect personal data

We collect personal data when you:

  • sign up to our editorial emails and our newsletter;
  • post or comment on our website;
  • use mobile devices to access our content;
  • access our sites, through cookies and other similar technology; and
  • when you contact us via email

How the information collected is used

Personal information provided to the EJO by you will only be used for the purposes stated when the information is requested. Personal information will not be sold to third parties nor provided to direct marketing companies or other such organisations without your permission. Personal information collected and/or processed by us is held in accordance with the provisions of the Data Protection Act 1998 and the EU-GDPR 2016.

Demographical and statistical information about user behaviour may be collected and used to analyse the popularity and effectiveness of the EJO website. Any disclosure of this information will be in aggregate form and will not identify individual users.

Legal grounds for using your personal data

We will only use your personal data where we have a legal ground to do so. We determine the legal grounds based on the purposes for which we have collected and used your personal data. In every case, the legal ground will be one of the following:

  • Consent: For example, where you have provided your consent to receive emails from us. You can withdraw your consent at any time. In the case of our newsletter you can withdraw your consent by clicking on the “unsubscribe” link at the bottom of the email.
  • Our legitimate interests: Where it is necessary for us to understand our readers, promote our services and operate our sites efficiently for the creation, publication and distribution of news, media and related journalistic content. For example, we will rely on our legitimate interest when we analyse what content has been viewed on our sites, so that we can understand how they are used.
  • Compliance with law: In some cases, we may have a legal obligation to use or keep your personal data.

Using children’s personal data

We do not aim any of our sites or services directly at children under the age of 16 and we do not knowingly collect personal data about children under 16.

Security of your personal data

We have implemented appropriate technical and organisational controls to protect your personal data against unauthorised processing and against accidental loss, damage or destruction. Our websites use https connection. This means all communications between the browser and the website are encrypted to keep your data private while in transit. We restrict access to personal information to EJO editors and IT technical staff of Università della Svizzera italiana (Lugano, Switzerland) who need that information in order to process it.

Who we share your personal data with

We do not share your personal data with other people or organisations that are not directly linked to us except under the following circumstances:

We may reveal your personal data to any law enforcement agency, court, regulator, government authority or other organisation if we are required to do so to meet a legal or regulatory obligation, or otherwise to protect our rights or the rights of anyone else.

Any organisations which access your data in the course of providing services on our behalf will be governed by strict contractual restrictions to make sure that they protect your data and keep to all data privacy laws that apply. We may also independently audit these service providers to make sure that they meet our standards.

We will not share your personal data with anyone else for their own marketing purposes.

Some of our webpages use social plug-ins from other organisations (such as the “Facebook Recommend” function, Twitter’s retweet function, or Google+ function). These other organisations may receive and use personal data about your visit to our sites. If you browse our site or view content on our apps, information they collect may be connected to your account on their site. For more information on how these organisations use personal data, please read their privacy policies.

How we store information collected

Information which you provide to us will ordinarily be stored on our secure servers. However, we do work with third party contractors, some of whom host and operate certain features of the website. Accordingly, information that we collect from you may be collected in or transferred to a destination outside the European Economic Area (“EEA”). That information may be processed by staff operating outside the EEA who work for us or for one of our contractors. By submitting personal information, you agree to this transfer, storing and processing. For more information on how these external service providers use personal data, please read their privacy policies

How we may contact you

Editorial newsletters

We offer a range of editorial newsletters. If we have your permission, we may send you the newsletter you have signed up for on a regular basis. You can decide not to receive these emails at any time and will be able to “unsubscribe” directly by clicking a link in the email.

  1. With your consent you can subscribe to our newsletter, with which we inform you about our current journalistic offers.
  2. We use the double opt-in procedure to subscribe to our newsletter. This means that after your registration we will send you an e-mail to the specified e-mail address in which we ask you to confirm that you would like the newsletter to be sent. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we store your IP addresses and the time of registration and confirmation. The purpose of the procedure is to be able to prove your registration and, if necessary, to clarify a possible misuse of your personal data.
  3. The only mandatory information for sending the newsletter are your e-mail address and your name. The indication of further, separately marked data is voluntary and is used to be able to address you personally. After your confirmation we will save your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 para. 1 sentence 1 lit. GDPR.
  4. You can revoke your consent to the sending of the newsletter at any time and cancel the newsletter. You can declare your revocation by clicking on the link provided in every newsletter e-mail or by contacting us via the contact form.
  5. We would like to point out that we evaluate your user behaviour when sending the newsletter. For this analysis, the e-mails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files stored on our website. For the evaluations we link the data mentioned in § 3 and the web beacons with your e-mail address and an individual ID. The data is collected exclusively pseudonymised, the IDs are therefore not linked to your other personal data, direct personal relationship is excluded. You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by informing us of another contact method. The information is stored for as long as you have subscribed to the newsletter. After a cancellation we store the data purely statistically and anonymously.

Responding to your queries or complaints

If you have raised a query or a complaint with us, we may contact you to answer your query or to resolve your complaint.

Cookies and similar technology

When you visit our sites or when you use our apps, we may collect personal data from you automatically using cookies or similar technology. A cookie is a small file of letters and numbers that we place on your computer or mobile device if you agree. These cookies allow us to distinguish you from other users of our website, which helps us to provide you with a good experience when you browse our website and also allow us to improve our website.

Use of Google Analytics

(1) This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with further services associated with website and Internet use.

(2) The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

(3) You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

(4) This website uses Google Analytics with the extension “_anonymizeIp()”. As a result, IP addresses are further processed in abbreviated form, so that a personal relationship can be ruled out. As far as the data collected about you is personal, it will be excluded immediately, and the personal data will be deleted immediately.

(5) We use Google Analytics to analyse and regularly improve the use of our website. We can improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is Art. 6 Par. 1 S. 1 lit. f EU-GDPR.

(6) Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions:; Overview of data protection and declaration:

(7) This website also uses Google Analytics for a device-independent analysis of visitor flows that is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.

Use of social media plug-ins

(1) We currently use the following social media plug-ins: Facebook, Google+, Twitter, LinkedIn, Buffer, Whatsapp, Easy Social Share Buttons. Your personal data is transferred from you to the respective plug-in provider and stored there (for US providers in the USA). Since the plug-in provider collects data mainly via cookies, we recommend that you delete all cookies before clicking on the greyed-out box using your browser’s security settings.

(2) We have no influence on the data collected and data processing processes, nor are we aware of the full extent of data collection, the purposes of processing, the storage periods. We also have no information on the deletion of the data collected by the plug-in provider.

(3) The plug-in provider stores the data collected about you as user profiles and uses these for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation takes place in particular (also for not logged in users) for the representation of demand-fair advertisement and in order to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. Through the plug-ins we offer you the possibility to interact with social networks and other users, so that we can improve our offer and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 lit. f DSGVO.

(4) The data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected with us will be directly assigned to your existing account with the plug-in provider. If you click the activated button and, for example, link the page, the plug-in provider also stores this information in your user account and shares it publicly with your contacts. We recommend that you log out regularly after using a social network, especially before activating the button, as this way you can avoid being assigned to your profile with the plug-in provider.

(5) Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers notified below. They will also provide you with further information about your rights in this regard and setting options to protect your privacy.

(6) Addresses of the respective plug-in providers and URL with their data protection information:

– Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA;; further information on data collection:, and . Facebook has submitted to the EU-US Privacy Shield,

– Google Inc, 1600 Amphitheater Parkway, Mountainview, California 94043, USA; . Google has submitted to the EU-US Privacy Shield,

– Twitter, Inc. 1355 Market St, Suite 900, San Francisco, California 94103, USA; Twitter has submitted to the EU-US Privacy Shield,

– LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland;

– Buffer Inc., 44 Tehama Street, San Francisco, CA 94105, USA;

– WhatsApp Inc., 1601 Willow Road, Menlo Park, CA 94025, USA;

– Easy Social Share Buttons, by appscreo, develop for WordPress

External Service Providers

We use external service providers (contract processors) e.g. to protect our websites from spam, manage comments, dispatch newsletters, or simply to run our sites. A separate order data processing has been concluded with the service provider in order to guarantee the protection of your personal data.

We cooperate with the following service providers:

  • AkismetWordPress
  • Disqus
  • MailChimp
  • WordPress

Addresses of the respective service providers and URL with their data protection information:

– Akismet, owned by Automattic Inc., 60 29th Street #343, San Francisco, California 94110, USA;,

– Disqus Inc, 717 Market St, San Francisco, California 94103, USA;,

– MailChimp, owned by: The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, Georgia 30308, USA;

– WordPress, owned by: Automattic Inc., 60 29th Street #343, San Francisco, California 94110, USA;,,,

How long we keep your personal data

We keep your personal data for only as long as we need to. How long we need your personal data depends on what we are using it for, as set out in this privacy policy. For example, we may need to use it to answer your queries about a product or service and as a result may keep personal data while you are still using our product or services.

Your rights with regard to the personal data that we hold about you

You can contact us with regard to the following rights in relation to your personal data:

  • If you would like to have a copy of the personal data we hold on you or if you think that we hold incorrect personal data about you, please write to the European Journalism Observatory, Università della Svizzera italiana (USI), Via Giuseppe Buffi 13, CH – 6904 Lugano, Switzerland or use our contact form. We will deal with requests for copies of your personal data or for correction of your personal data within one month. If your request is complicated or if you have made a large number of requests, it may take us longer. We will let you know if we need longer than one month to respond. You will not have to pay a fee to obtain a copy of your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.
  • Where you have provided us with consent to use your personal data, you can withdraw this at any time.
  • You also have the right to ask us to delete your personal data or restrict how it is used. There may be exceptions to the right to erasure for specific legal reasons which, if applicable, we will set out for you in response to your request. Where applicable, you have the right to object to processing of your personal data for certain purposes.

If you want to make any of these requests, please contact us via our contact form.

We may need to request specific information from you to help us confirm your identity.

Changes to our Privacy Policy

Any changes we may make to our Privacy Policy in the future, including after May 25 2018, in line with new GDPR legislation, will be posted on this page and, where appropriate, notified to you by email.

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