Before the newspaper industry actually makes it to the media graveyard, experts predict another medium (television) may face the Reaper as well.
In his blog “Reflections of a Newsosaur,” Alan Mutter, a media and technology analyst, asserts that the Internet may pose a significant threat to television. High-speed Internet and the new IPTV will soon strangle traditional television as consumers realize they can watch anything hosted on the Internet directly on home televisions. While this not-yet-so-popular invention is an evident benefit to consumers, managers of local TV stations should be concerned about losing already scarce audiences and the ad revenues that accompany ratings. Mutter warns that if the problem is not addressed now, in five years television will face a crisis similar to one that newspapers encountered five years ago.
Read more at Newsosaur.
Tags: Advertising Revenue, Alan Mutter, IPTV, Killer Technology, local television, Media crisis, Media Graveyard, New technology, Reflections of a Newsosaur