Website:
Alexandra Borchardt is Director of Leadership Programmes at the Reuters Institute for the Study of Journalism at the University of Oxford. There she developed and leads courses such as the “Oxford Perspectives” series aimed at senior journalists and media managers. Prior to this she was the managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily. Alexandra teaches “Leadership and Strategy in the 21st Century” at TU Munich, gives lectures and talks on digitisation and the media, and writes commentaries for outlets such as Project Syndicate and NewsMavens. She is the author of the book "Mensch 4.0 – Frei bleiben in einer digitalen Welt" (Freedom in a digital world). She serves as vice chair of the Council of Europe's Committee of Experts on Quality Journalism in the Digital Age.
April 29, 2019 •
Digital News, Ethics and Quality, Media Economics, Recent •
by Alexandra Borchardt
There’s a clear irony in engaging in a lively debate about the impact of big tech companies on journalism as part of a festival largely financed by Google and Facebook. The recent International Journalism Festival in Perugia offered more...
Read article
November 5, 2018 •
Comment, Ethics and Quality, Recent •
by Alexandra Borchardt
Many debates about the media zero in on the question of what quality journalism actually is. At first glance, the answer seems to be easy. But the deeper one digs, the fuzzier the concept becomes. And why does it even matter, asks...
Read article
September 11, 2018 •
Comment, Newsroom Management, Recent, Specialist Journalism, Technology •
by Alexandra Borchardt
Artificial Intelligence can do a lot to improve life in the newsroom, but journalism is exactly about the type of choices computers are unable to make, argues Alexandra Borchardt....
Read article
July 4, 2018 •
Comment, Recent •
by Alexandra Borchardt
When traditional media pick up everything that’s big on social just to boost their social media performance, they enter a vicious circle of diminishing trust, writes Alexandra Borchardt from the Reuters Institute for the Study of...
Read article
April 9, 2018 •
Specialist Journalism •
by Alexandra Borchardt
Building a career in journalism has never been easy. The same goes for giving advice on the matter. Having spent more than 20 years in newsrooms, 15 of them in leadership positions, Alexandra Borchardt has ten lessons and pieces of advice...
Read article
December 14, 2017 •
Business Models, Newsroom Management, Technology •
by Alexandra Borchardt
With business models under pressure and competition for audience and advertising dollars increasing, media organisations inevitably search for innovative new ways to attract audiences, tell stories or earn revenue. Yet newsrooms often rush...
Read article
