September 4, 2010 •
Business Models •
by Rukhshona Nazhmidinova
The need to be present in social networks leads more companies to desert traditional media and head for the Internet. Yet the game might not be worth the candle, when the medium lacks credibility to the point where it actually makes TV...
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June 18, 2010 •
Business Models •
by Rukhshona Nazhmidinova
New research may allow advertisers to sigh with ease and erase the gap between words and actions. Emily Falk of the University of California Los Angeles and her colleagues have managed to predict the actions of research participants better...
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November 12, 2009 •
Business Models •
by Stephan Russ-Mohl
Message, 3/2009 In the mid-90’s, Mark Willes introduced controversial structures to rescue the Los Angeles Times, yet in the end arduous opposition brought him down. Had his strategy been implemented, however, today’s crisis may not be...
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December 1, 2008 •
Business Models, Digital News •
by Stephan Russ-Mohl
Neue Zürcher Zeitung, August 22, 2008 How Craigslist Revolutionised the Classifieds Business in the U.S. Some count him among the gravediggers of the daily newspaper, but for many he is the benefactor of all those who are buying or...
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February 1, 2004 •
Business Models •
by Martin Hitz
Neue Zürcher Zeitung, February 01, 2004 Two studies from Germany and the USA For three years now, the media industry has been confronted with a continuing decline in demand for employment advertising. Newspapers have been especially hard...
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