Internet Boosts Interest in News

April 12, 2010 • Media Economics • by

According to research conducted by the McKinsey group, the Internet is the driving force behind an increase in UK news consumption.

Two surveys conducted in the UK in 2006 and 2009 reveal that consumption rose to 72 minutes per day, up from 60 minutes in 2006.  The Mckinsey report eyes newfangled pay models with caution, concluding that experimental revenue structures for online content will fall short of compensating for the lost print revenue, stressing that even if online-only versions of newspapers cost 75 percent less than original versions, only 14 percent of those surveyed would actually pay.  See here for more on the report.

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