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Kaja Grzybowska is a Polish tech journalist who works as an editor for Interaktywnie.com, a Wrocław-based website devoted to technology, digital media and advertising. She is interested in the impact of technology on business and society, and has a particular interest in new business models in the media.
September 26, 2019 •
Latest stories, Technology •
by Kaja Grzybowska
Publishers realise that while quality content comes first and foremost, they can't afford to neglect the user experience....
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October 10, 2017 •
Media Economics, Recent •
by Kaja Grzybowska
Internet publishers in Poland, who have traditionally based their business models on display advertising, are being challenged by a surge in the use of ad blockers. The country has the dubious privilege of being a world leader in ad...
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June 21, 2017 •
Digital News, Media Economics, Recent •
by Kaja Grzybowska
Digital news providers in Poland are experimenting with video content to reach new audiences and increase advertising revenue. Some organisations have focused on producing very short videos, with subtitles, for distribution on social media...
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