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Georgia Ertz is PhD candidate and research assistant at the Università della Svizzera Italiana (Lugano, Switzerland). Her research interest lies in branding for media companies. Ertz has a Master’s degree in Corporate Communication and a Bachelor in Communication Sciences. Since September 2017 she is project coordinator of the European Journalism Observatory.
April 17, 2018 •
Business Models, Media Economics, Recent •
by Georgia Ertz
Native advertising is increasingly popular among advertisers and media companies. Yet, it is also a form of deception. Research shows that most readers do not recognise native advertising when they see it. Quality media, in particular,...
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