December 6, 2017 •
Business Models, Digital News, Media Economics, Research, Short stories •
by Felix Simon
Digital-born media companies face a gloomy future: while Google and Facebook see their ad businesses flourish, even the largest digital media companies are struggling to overcome challenges to their advertising-based business models....
April 7, 2016 •
Digital News •
Fewer people are watching traditional television; younger audiences are increasingly viewing online video. If television news providers fail to respond to these profound shifts in how people use media, they risk eventually becoming...
September 23, 2015 •
Media Economics, Recent •
by Alice Antheaume
Attracting a young audience is rapidly becoming a media obsession. In the United States, NBC Universal (NBCU) recently invested $200M in Vox Media and the same amount in Buzzfeed, which has an audience mainly composed of 18 to 34 years...