October 10, 2017 •
Media Economics, Recent •
by Kaja Grzybowska
Internet publishers in Poland, who have traditionally based their business models on display advertising, are being challenged by a surge in the use of ad blockers. The country has the dubious privilege of being a world leader in ad...
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June 21, 2017 •
Digital News, Media Economics, Recent •
by Kaja Grzybowska
Digital news providers in Poland are experimenting with video content to reach new audiences and increase advertising revenue. Some organisations have focused on producing very short videos, with subtitles, for distribution on social media...
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