September 23, 2015 •
Media Economics, Recent •
by Alice Antheaume
Attracting a young audience is rapidly becoming a media obsession. In the United States, NBC Universal (NBCU) recently invested $200M in Vox Media and the same amount in Buzzfeed, which has an audience mainly composed of 18 to 34 years...
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June 10, 2015 •
Digital News, Short stories •
by Kim Wilson
Allison Rockey is nothing if not game. Within the first minute of her presentation to a room full of experienced English journalists she admitted she a) wasn’t a journalist and b) had been in digital media about a year. And if that...
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March 14, 2014 •
Digital News, Public Relations •
by Pierre C. Meier
A new player has arrived on Swiss online newscape, promising to shake up mobile news. The widely anticipated online news portal, Watson.ch went live on January 22 with an unusual launch strategy, after a year long gestation period. The...
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