EJO-RESEARCH
In the late seventies, Barbara Baerns raised one of most fertile and important research questions in communication science. Ever since, the discussion among specialists has continued unabated: how, especially how successfully does PR influence journalism? Which equation is best used to describe the relationship between PR and journalism?
In: Raupp, Juliana/ Klewes, Joachim (publisher) (2004): Quo vadis Public Relations? Auf dem Weg zum Kommunikationsmanagement: Bestandesaufnahme und Entwicklungen, Festschrift für Barbara Baerns,Wiesbaden: VS Verlag für Sozialwissenschaften, pp. 52-65
