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Pier Luca Santoro is a journalist and marketing, communication and sales intelligence expert. Since 1998, he has been working as consultant in the field of strategic positioning, organization, communication and formation for public and private companies. He's a regular contributor to the Italian EJO. Pier Luca Santoro is also a media blogger. His blog is: http://giornalaio.wordpress.com/
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September 5, 2013 •
Digital News, Media Economics •
by Pier Luca Santoro
Newsgames and editorial games are interactive videogames that tell the news through interactive graphics that a reader manipulates to create different scenarios. The games are perfect for newspapers. They engage readers, create a sense of...
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March 20, 2013 •
Digital News •
by Pier Luca Santoro
It’s certainly no secret, for better or worse, Twitter is changing the way journalism is produced and received. Austrian journalist Nadja Hahn investigated the question of why social media is important for journalism. In collaboration...
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May 2, 2012 •
Digital News •
by Pier Luca Santoro
The Reuters Institute for the Study of Journalism recently released a study focused on nine different digital startups from Germany, France and Italy. Conducted by Nicola Bruno and Rasmus Kleis Nielsen, the report is aptly titled...
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