November 10, 2005 •
Ethics and Quality •
by Stephan Russ-Mohl
Werbewoche, Nr. 40, November 2005 This is no mean feat and truly deserves our attention; even though I would not yet recommend other publishers to follow the same route. Switch to a small tabloid format and dramatically reduce coverage –...
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October 18, 2005 •
Media Economics •
by Marcello Foa
Il Corriere del Ticino, October 18, 2005 Readers are punishing the papers for being divorced from the reality of today’s society Try inviting Serge July, director of « Libération » and he will not respond; try getting hold of his...
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September 30, 2005 •
Media Economics •
by Stephan Russ-Mohl
Neue Zürcher Zeitung, September 30, 2007 A book on the situation in Austria Two publishing houses publicly battling over the same object of desire is not an everyday affair. But if it happens, sparks fly. That is how is was in Springer...
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August 12, 2005 •
Ethics and Quality •
by admin
Neue Zürcher Zeitung, August 12, 2005 What factors determine newspapers’ success at competing with other media for the public’s attention? Klaus Schönbach, professor at the University of Amsterdam, presented not too long ago a study...
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July 4, 2005 •
Media Economics •
by Stephan Alexander Weichert
Medienheft, July 04, 2005 The voice of the public Mobile ringtones, competitions, product placement – TV broadcasters are trying hard to come up with new revenue models. But the transformation of television, formerly a cultural asset,...
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May 21, 2005 •
Public Relations •
by admin
Der Tagesspiegel, May 21, 2007 The Newsweek Case: The Value of Anonymous Sources and “Informed Circles” The Newsweek report about the Koran defilement in the U.S. military prison of Guantanamo has demonstrated, once again, how...
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April 28, 2005 •
Ethics and Quality •
by Stephan Russ-Mohl
Werbewoche, April 28, 2005 “Habemus papam”. Do we really need yet another opinion on the issue; now, after the new pope is chosen and the former buried? Yes, we do. Even if I might run the risk of contributing my own bit to what I...
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March 24, 2005 •
Media Economics •
by Stephan Russ-Mohl and Andrea Hoehne
Neue Zürcher Zeitung, March 24, 2005 An economic analysis of journalistic malfeasance Media credibility has been undermined by a series of fabricated reports that have been uncovered recently. While some bad apples have already been taken...
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March 18, 2005 •
Media Economics •
by Martin Hitz
Neue Zürcher Zeitung, Mar. 18, 2005 Boom in online advertising favours free content In the US, free-access websites seem to be regaining popularity. In the last few weeks, Dow Jones and the New York Times Company have spent around one...
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