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Archive for category Advertising & Marketing
The Price of Credibility
Posted by Rukhshona Nazhmidinova in Advertising & Marketing on September 4, 2010
The need to be present in social networks leads more companies to desert traditional media and head for the Internet.
Yet the game might not be worth the candle, when the medium lacks credibility to the point where it actually makes TV advertising look trustworthy. Louise Kelly, Gayle Kerr, and Judy Drennan from the Queensland University of Technology conducted a study, published in the Journal of Interactive Advertising, assessing the attitudes of younger audiences with regard to advertising on social networking websites. The results indicate that participants Read the rest of this entry »
Predictable Future
Posted by Rukhshona Nazhmidinova in Advertising & Marketing on June 18, 2010
New research may allow advertisers to sigh with ease and erase the gap between words and actions.
Emily Falk of the University of California Los Angeles and her colleagues have managed to predict the actions of research participants better than participants can themselves. In their study, the scientists took brain scans of 20 volunteers while reading them information about sunscreen and asking whether they’d use the products during the next week. Surprisingly, only half of the participants were able to correctly predict their future actions. Interpretations of the brain scans found that approximately 75 percent of actual behavior was predicted correctly through the use of functional magnetic resonance imaging (FMRI).
Results of the study could potentially help in shaping new and sharply efficient advertising Read the rest of this entry »
An Idea Too Early
Posted by Stephan Russ-Mohl in Advertising & Marketing on November 12, 2009
Message, 3/2009
In the mid-90’s, Mark Willes introduced controversial structures to rescue the Los Angeles Times, yet in the end arduous opposition brought him down. Had his strategy been implemented, however, today’s crisis may not be as grave.
The days when local newspapers enjoyed regional monopolies are long gone, largely due to the ever-expanding Internet and rising competition. Punishment for overlooking the desires of readers is much more severe nowadays, according to online journalism expert Pablo Boczkowski. Journalists may no longer dismiss their publics’ interests without severe punishment. Read the rest of this entry »
“We React to the Customer’s Demands”
Posted by Stephan Russ-Mohl in Advertising & Marketing, New Media & Web 2.0 on December 1, 2008
Newspapers in Search of Job Advertisements
Posted by Martin Hitz in Advertising & Marketing on February 1, 2004
Neue Zürcher Zeitung, February 01, 2004
Two studies from Germany and the USA
For three years now, the media industry has been confronted with a continuing decline in demand for employment advertising. Newspapers have been especially hard hit by this downturn. A fact, that can only partially be explained with poor economic conditions, as two recently published studies show.
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