Posts Tagged Twitter

Who Tweets on Behalf of the Media?

Media managers confront a new branding dilemma concerning the Twitter “behavior” of their employees.

Many media leaders are now asking whether tweets should be accredited to their publishing houses and if so, how should this be done? In Latvia, one of the largest national publishing houses – Žurnāls Santa faced a new branding obstacle when developing a common concept for the promotion of magazines on social media platforms.  Žurnāls Santa’s editor-in-chief of homepages, Ilze Olšteina, reveals the key issues that surfaced during the course of development, directed primarily at media marketing and editorial management.

What do we already have?

For starters, regulation of journalists and media employees can be tricky.  If journalists are already active on Twitter, can they be forced under contract to actively promote their employers?  Conversely, if a popular media personality is not tweeting, can a publishing house force him or her to tweet for marketing purposes?  Read the rest of this entry »

, , , , , , , , , ,

No Comments

How German Journalists Tweet

Most German news editors are of the opinion that the importance of Twitter is currently overrated.

The “overrated” notion emerged as the result of a survey among editorial offices within the frame of the study “Twitter and Journalism: The Influence of the Social Web on the News” conducted by the Institute for Communications Sciences at the Westfälische Wilhelms University, Münster.

Christoph Neuberger, Hanna Jo vom Hofe and Christian Nuernbergk surveyed Read the rest of this entry »

, , , , , , ,

No Comments

When is International Don’t Put This Man on TV Day?

How a mustachioed outlier learned to use Twitter and suckered the media.

An otherwise unknown loon takes control of the newscycle, gives more than 150 interviews prior to being awarded a formal press conference, and in the end, reneges on his promise of sacred scripture smoldering. Who fell for this?

On July 12, 2010, Pastor Terry Jones of Gainsville, Florida, fired off a tweet declaring September 11, 2010 “International Burn a Koran Day.” The man leads a congregation slightly larger than a high school softball team and can Read the rest of this entry »

, , , , , , , , , , , , , , , , ,

2 Comments

The Ghosts of Users Past

In this world, nothing is certain but death and taxes.

The cyberworld, it seems, is condemned to the same ineludible limitations. Facebook users are dying.  So are Twitterers, MySpacers, Flickrers and Tumblrers. But as social media users eventually pass on to the great unknown, what are companies to do with carefully crafted online personas and profiles? Facebook, as explained in a recent NYT article written by Jenna Wortham, occasionally suggests users “reconnect” with deceased friends and relatives who’ve created accounts. This is, for lack of gentler terms, totally creeping people out.

Yet with users over 65 converting to Facebook at a greater pace than any other age group, the issue of cyber life-after-death will surely become more pressing. According to the NYT article, Facebook’s original strategy was to simply delete profiles of anyone Read the rest of this entry »

, , , , , , , , , , ,

No Comments

News Across Media Platforms

We know the differences between YouTube and the Financial Times are voluminous.

And yes, we’ve also learned that people are doing more with YouTube than searching for videos of spastic housecats swinging from ceiling fans. But what’s behind these differences between social media and the traditional press? And what exchanges take place among various news mediums, old and new? In a recent study, “How Blogs and Social Media Agents Relate and Differ from the Traditional Press,” the Pew Research Center’s Project for Excellence in Journalism  gathered a year of data on the top news stories discussed and linked to Read the rest of this entry »

, , , , , , , , , , ,

No Comments

The New Journalism? Investigative and Digital

Paul Steiger, Wall Street Journal icon and now editor-in-chief of Pulitzer-winning news site ProPublica, discusses the changing face of journalism.

Paul Steiger has dedicated much of his life to print journalism. The sixty-eight-year-old journalist worked as managing editor of the Wall Street Journal from 1991 to 2007, a period during which the business-oriented daily was awarded 16 Pulitzer prizes. Today, he’s editor-in-chief of ProPublica, a New York based investigative reporting nonprofit operating on an annual budget of $10 million.

ProPublica produces journalistic content in true American style: comprehensive, meticulous, transparent and with the public’s interest at the forefront. Yet not on paper as tradition would have it, but rather on the Web. More precisely, on www.propublica.org, where investigative reports are published and shared with not only readers, but with other media outlets which may access them for free. Read the rest of this entry »

, , , , , , , , , , , , ,

No Comments

Denmark and New Media

Interview with Bruno Ingemann, consultant and lecturer at the Danish School of Journalism.

How do you think journalism will change in the next 10 years?

There will definitely be more interaction with the public – we’re only beginning. Journalists have to learn how to interact with the public, not only to get more information but also to improve journalistic quality. They could, for example, ask the public to help investigate. This is already done in England where Paul Bradshaw launched the project “Help Me Investigate.” The key point here is that journalists are still in control of what content they want published. Furthermore, journalists should learn how to use social media like Facebook and Twitter for journalistic processes.

Before your career as a consultant, you were working as a managing editor for the Danish media house Nordjyske Medier, which was one of the first media houses in Europe to introduce convergence in their newsroom. Does it still serve as a role model for other media houses? Read the rest of this entry »

, , , , , , ,

No Comments