- The Observatory
- Books
- Creative Destruction: The Downturn and Reinvention of U.S. Newspaper Journalism
- Merging Media Converging Newsrooms
- A Complicated, Antagonistic & Symbiotic Affair: Journalism, Public Relations and the Struggle for Public Attention
- Media Journalism in the Attention Cycle
- Business Journalism, Corporate Communications, and Newsroom Management
- Journalism Textbook
- The Journalist as “Homo economicus” (Textbook)
- The Wizards of Information
- Legal Responsibility
- Mission
- Team
- Università della Svizzera italiana
- Erich-Brost-Institut, University of Dortmund
- University of Wroclaw
- School of Business Administration Turiba
- Andrei Saguna University of Constanta
- National University of “Kyiv-Mohyla Academy”
- University of Belgrade
- Charles University, Prag Institute of Communications and Journalism
- Dr. Daniela Kraus
- University of Tirana
- Books
- Partners
- Contact
Posts Tagged Public Relations
Masterstroke
Posted by Stephan Russ-Mohl in Spin & Public Relations on November 23, 2011
The largest supplier of automotive technology, the Robert Bosch Group, recently celebrated its 125th anniversary.
Rather than simply publishing a history of the company, the corporate communications department opted for a spectacular display of public relations, creating a “present day” Bosch book, featuring a kaleidoscopic 125 photographs shot at 125 different locations throughout the world at the same exact instant.
Bosch printed 450,000 copies of the photo book in 19 languages, delivered to 62 countries and 653 Bosch locations. Lucky Bosch employees – 285,000 of them – received the book as a gift and an additional 165,000 copies were distributed among customers and business partners.
Bosch’s Head of Corporate Communications, Uta-Micaela Dürig, and her project manager Anke Dewitz-Grube provide details about the planning and implementation in the special interest journal Kommunikationsmanager, writing, “Preparatory work took more than two years. Approximately 400 suggestions of topics from 40 countries and 800 portfolios of international photo journalists were checked. At the end, Read the rest of this entry »
Do-It-Yourself Journalism
Posted by Stephan Russ-Mohl in Ethics & Quality on March 17, 2011
Is the DIY ethic a positive or a negative factor for journalism?
Traditional forms of PR are losing relevance, and only one-third of all PR activities now target classic legacy media. Mastering digitalization and communicating directly with stakeholder groups via the Internet (using social networks, for example) are viewed as the most pressing challenges to PR professionals.
These are the most interesting results of a recent online survey analyzing trends in the Swiss PR branch. It would seem likely that findings would be similar in other German-speaking countries. Recently, several institutions presented the first “Corporate Communication and Public Relations Practice Monitor,” with Francesco Lurati from the University of Lugano as the driving force. Results have been published in English, the unofficial “fifth” Swiss language. Read the rest of this entry »
Two Sides of Reporting
Posted by Kornelia Trytko in Ethics & Quality, Spin & Public Relations on January 31, 2011
Polish journalists enjoy their jobs, but at the same time note a continual professional deterioration, according to the Institute of Media Monitoring’s (IMM) “Journalists 2010” report.
The report found that more than three-quarters of Polish journalists surveyed were satisfied with their profession, with 59% considering it a vocation as well as a passion. Yet a huge gap exists between the current state of affairs and what is desired in the workplace. Read the rest of this entry »
Journalism Education: Between success and schizophrenia
Posted by Stephan Russ-Mohl in Ethics & Quality on September 20, 2010
At first glance, the progress made in journalism education over the last few decades culminates in an unprecedented success story expanding beyond Europe and the United States.
Educational opportunities have mushroomed across all continents of the world, and curricula seem to be converging and professionalizing. At least this is how Beate Josephi, a German media researcher teaching at the Edith Cowan University in Perth, Australia, summarizes the development.
In “Journalism Education in Countries with Limited Media Freedom,” edited by Josephi, she analyzes journalism education in countries where there is little to no press freedom. The training programs in these countries follow, more or less, the Western model – a feature the researcher attributes to strong involvement of American and European NGOs in Asia, Africa and Latin America. Thus, according to Josephi, Read the rest of this entry »
Sarkozy and the short workers, an example of spin doctoring
Posted by Marcello Foa in Spin & Public Relations on June 21, 2010
Il Giornale, June 21st, 2010
Image is everything in the communication era, especially for politicians.
Everyone knows this. One small blunder can ruin a reputation. It is therefore only to be expected that politicians tend to protect their images down to minute details. Yet sometimes they can take things a bit too far, like Nicolas Sarkozy, whose recalcitrance over communication is often over the top. When he visits factories, for example. Last year reporters discovered that the workers of the Faurecia factory at Caligny were selected based on height and that, many of them being too tall, shorter workers were bussed in from other nearby factories. Read the rest of this entry »
BP, Pollution and Information Strategies
Posted by Marcello Foa in Spin & Public Relations on June 20, 2010
Corriere del Ticino, June 19, 2010
In the Gulf of Mexico BP is desperately trying to stop the oil leak, but that’s not the only front it’s fighting on.
The other is that of the media, with interesting and, in many ways, disturbing implications. For starters, the fears of those who believe that American democracy is overly influenced by lobbies have been confirmed. Let’s suppose the accident had occurred off the coast of any other country. What would have happened? Public interests would have prevailed Read the rest of this entry »
Another Sugarcoated Biography
Posted by Stephan Russ-Mohl in Ethics & Quality on March 11, 2010
This time it’s Ryszard Kapuscinski.
Biographer Artur Domoslawski discovered evidence that Ryszard Kapuscinski, perhaps the most famous Polish reporter of the 20th century, sugarcoated parts of his autobiography. Contrary to statements made by Kapuscinski, he did not know Che Guevara personally, nor did he meet Congolesian liberty fighter and prime minister Patrice Lumumba. Not long before these revelations Indro Montanelli,still under monumental protection in Italy, was knocked of his pedestal by Swiss biographer Renata Broggini. Read the rest of this entry »
Supported by
social ejo
