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Posts Tagged PR
An Idea Too Early
Posted by Stephan Russ-Mohl in Advertising & Marketing on November 12, 2009
Message, 3/2009
In the mid-90’s, Mark Willes introduced controversial structures to rescue the Los Angeles Times, yet in the end arduous opposition brought him down. Had his strategy been implemented, however, today’s crisis may not be as grave.
The days when local newspapers enjoyed regional monopolies are long gone, largely due to the ever-expanding Internet and rising competition. Punishment for overlooking the desires of readers is much more severe nowadays, according to online journalism expert Pablo Boczkowski. Journalists may no longer dismiss their publics’ interests without severe punishment. Read the rest of this entry »
Taking a Stand
Posted by Stephan Russ-Mohl in Media Economics on November 5, 2009
Schweizer Journalist, Nr. 10 + 11/2009
American journalism is in a “protracted moment of painful change,” and “both its business model and its sense of mission are in full retreat.”
How might journalism regain its relevance, asks Brent Cunningham, managing editor of the Columbia Journalism Review, as he describes today’s journalists as being driven rather than driving. According to Cunningham, the keeper of the record is “aggressively catered to by a public relations apparatus that permeates every public or private institution,” emitting “an endless stream of incremental developments” keeping reporters “busy, busy, busy.”
This leaves “far too little room” for more important roles of the press such as “investigator, explainer, and arbiter of our national conversation” – all functions not easily adopted by amateurs and bloggers. Cunningham suggests the press should pay “less attention to breaking, event-driven news and more to sustained coverage of ideas and – crucially – solutions.” It should stop “reflexively marginalizing voices that come from the fringes simply because no one ‘official’ is embracing them.”
Hunger Strike
Posted by Stephan Russ-Mohl in Media Economics on June 4, 2009
Die Furche, May 28, 2009
In his latest book, American media activist Robert McChesney envisions a dark future for American newsgathering.
The author devises a U.S. government demanding “the reduction of international reporting, the closing of local editorial departments and trimming of employees and budgets.” In addition, McChesney’s president commands the media to focus on “celebrities and trivia instead of the serious investigation of scandals and law violations in the White House.”
Open Newsroom
Posted by Cristina Elia in Ethics & Quality on August 30, 2008
All over the world, the media are striving to diminish the distance which separates them from their audiences: by increasing interactivity, explaining journalistic practices to their audiences, or even involving citizens in the search for newsworthy events. Public-service broadcaster Swedish Television goes one step further by launching a project that is aimed at giving its viewers direct access to the decision making processes involved in the production of one of its television news programmes. An innovative approach which nevertheless raises a few questions. Six months after the launch, project leader Eva Landahl takes stock.
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