February 6, 2013 •
Business Models •
by Tănase Tasenţe
In 2012, advertisers invested more than 300 million euro into Romania’s advertising market, a 2 percent decrease when compared to 2011. Although television is the advertising channel which receives the most investment, the amounts...
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September 4, 2010 •
Business Models •
by Rukhshona Nazhmidinova
The need to be present in social networks leads more companies to desert traditional media and head for the Internet. Yet the game might not be worth the candle, when the medium lacks credibility to the point where it actually makes TV...
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