April 17, 2018 •
Business Models, Media Economics, Recent •
by Georgia Ertz
Native advertising is increasingly popular among advertisers and media companies. Yet, it is also a form of deception. Research shows that most readers do not recognise native advertising when they see it. Quality media, in particular,...
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November 30, 2015 •
Digital News, Media Economics •
by Hannah Marsh
Many media organisations might find it hard to break a news story, then give it to a third party to control its distribution. But as distributed media – like Facebook’s Instant Articles – becomes a viable option for publishers...
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January 15, 2014 •
Digital News •
by Meera Selva
News will continue to go digital. People are accessing news on smart phones and tablets: journalists and advertisers will have to repackage their words and images to fit these new formats. Journalism.co.uk asked industry experts for their...
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