PR and Journalism in the Attention Economy

March 2, 2007 • Media Economics • by

EJO-RESEARCH
In the late seventies, Barbara Baerns raised one of most fertile and important research questions in communication science. Ever since, the discussion among specialists has continued unabated: how, especially how successfully does PR influence journalism? Which equation is best used to describe the relationship between PR and journalism?

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In: Raupp, Juliana/ Klewes, Joachim (publisher) (2004): Quo vadis Public Relations? Auf dem Weg zum Kommunikationsmanagement: Bestandesaufnahme und Entwicklungen, Festschrift für Barbara Baerns,Wiesbaden: VS Verlag für Sozialwissenschaften, pp. 52-65

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