Poland’s New Media Professionals

February 3, 2011 • Digital News • by

After the innovative idea of Danish daily Extra Bladet, Poland decides to follow suit.

Danish project Redaktionen was launched in October of 2007 with the goal of creating an Internet platform to help young people design their own school newspapers with the assistance of media professionals. Extra Bladet then prints the newspapers and delivers them directly to the schools.

A similar initiative was introduced in autumn of 2010 by Polskapresse, one of the largest publishers of regional dailies in Poland. Their educational project, Junior Media , was created for both public school students and teachers. A special online platform allows users to prepare newspaper templates which can be printed or accessed online. Every month,  Polskapresse prints 50 of the best newspapers and delivers 250 copies to the schools. 

The Junior Media program includes the organizing of media workshops, meetings and visits to editors’ offices at regional newspapers. Magdalena Chudzikiewicz, Polskapresse’s spokesperson, told Forum4editors, “We are not afraid to say that we liked Extra Bladet’s project, and that it inspired us. The idea is basically the same – media education plus building readers’ loyalty from the very beginning.”

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