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Posts Tagged Advertising
Predictable Future
Posted by Rukhshona Nazhmidinova in Marketing / Advertising on June 18, 2010
New research may allow advertisers to sigh with ease and erase the gap between words and actions.
Emily Falk of the University of California Los Angeles and her colleagues have managed to predict the actions of research participants better than participants can themselves. In their study, the scientists took brain scans of 20 volunteers while reading them information about sunscreen and asking whether they’d use the products during the next week. Surprisingly, only half of the participants were able to correctly predict their future actions. Interpretations of the brain scans found that approximately 75 percent of actual behavior was predicted correctly through the use of functional magnetic resonance imaging (FMRI).
Results of the study could potentially help in shaping new and sharply efficient advertising Read the rest of this entry »
Apple iPad Hype
Posted by Stephan Russ-Mohl in Media Economics on February 4, 2010
After news reports focused on swine flu, the snow “catastrophe“ (proving to be scarcely more than a hearty winter), and the tragic Haitian earthquake, last week’s press was inundated with a different strain of media attention.
For days, Steve Jobs and his Apple iPad camped out on front pages, occupying additional space in business and lifestyle sections. Perhaps PR businesses feel tempted to project “ad value” – estimating the millions Apple would have spent had they paid for the free publicity the iPad received via print articles, TV reports, Internet discussion and broadcast airtime – as many PR strategists would in such cases, hoping to convince Read the rest of this entry »
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