In a society obsessed with images are politicians slave to the media? Quite the contrary. Administrations have learned to take advantage of the ostensive almightiness of the press by using spin-doctors, the modern “wizards of information.” Marcello Foa explains how and why it is possible to govern the media world oftentimes even without the journalists’ knowledge or realisation. The book offers anecdotes and background information on spins at drastic events and periods of recent history from the Kennedy era and also from current affairs in Europe and the recent war in Iraq. Foa also reveals the strategies, techniques, and tricks employed by those “opinion makers” used by the opinion leaders in Western democracies today.

pp. 236, € 21.50, ISBN 88-8335-783-3