Seeking to fill a niche, this book introduces journalism from a practitioner’s perspective, adding to and reflecting on the most relevant research in the field. It provides analysis of the dramatic changes to the news industry and demonstrates how multimedia, the Internet and Intranet have revolutionized journalists’ daily work while maintaining that new media doesn’t necessarily require that journalistic principles be completely reinvented. Newsroom marketing and newsroom management are explored, as is the complex relationship between journalism and public relations.