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Archive for category Media Economics
Goodbye, Cockaigne!
Posted by Stephan Russ-Mohl in Media Economics on August 12, 2010
“Fair Trade” in the news business: What journalists and publishers might learn from behavioral economics.
Rupert Murdoch’s London Times is the front-runner in attempting to introduce payments for its online content since early July. Others will follow, like Le Monde and Figaro, and Axel Springer AG in Germany announced similar plans. In America, the New York Times spent a year preparing its readers with reports about the newspaper branch, later acknowledging that it would reconstruct the very paywall it eliminated only a Read the rest of this entry »
The Deal with the Daily Mail
Posted by Kate Nacy in Media Economics, New Media on July 21, 2010
The Daily Mail’s website is a humongous success. And it’s free.
Let’s skip the pros and cons of the somewhat tired ‘to paywall or not to paywall’ argument for a moment and focus on a website which is quite virtually rolling in the dough: MailOnline, Web version of the UK’s Daily Mail. According to Peter Preston of The Guardian, 1.9 million folks are still buying copies of the printed version, while online growth increased from basically nill four years ago to 40,500,00 unique visitors per month (up 72 percent year by year). Pretty impressive.
Yet a quick visit to the site’s homepage will assault the eyes with celebrity images (LiLo in prison garb, Kate Winslet in Rome, someone called Katie Price who appears to have had a plastic surgery misfire). Addressing critics who don’t believe MailOnline to be a true news site, Preston says, Read the rest of this entry »
The Journalism Firm?
Posted by Kate Nacy in Media Economics on July 18, 2010
A recommendation for journalists: follow the lawyers.
While journalists occasionally serve as the butt of a bad joke or two (ex: What do you get if you cross a sports reporter with a vegetable? A common tater), they’re victimized far less than other professionals, namely lawyers. Even your own sweet grandmother can pull off a “How many lawyers does it take to screw in a lightbulb” zinger. But don’t get too comfortable, warns Michael Rosenblum, video-journalism expert, because soon journalists might have to start taking notes from their Bluetooth-and-briefcase toting colleagues. Read the rest of this entry »
Huffington Post Blows It in France
Posted by Kate Nacy in Media Economics on June 12, 2010
Advertising blunder raises interesting questions about ad sales and content farms.
Observed from France, where ads are localized, the Huffington Post’s homepage recently hosted what appears to be a gigantic advertisement featuring the rump of a nude cartoon. The product being sold here was (drumroll please…) a flatulence application for the iPhone. Indeed.
The ad, clearly not of the Rolex-variety, illustrates a blatantly poor choice from HuffPo’s ad sales team, but also seems to highlight what Paris-based writer and media consultant Frédéric Filloux says “demonstrates a tragic inability to understand the true power of the Internet, i.e, making contents globally accessible to a solvent population.” Read the rest of this entry »
Green is the New Blue
Posted by Kate Nacy in Media Economics, New Media on June 11, 2010
The Los Angeles Times now embeds e-commerce links within online articles in hopes of revenue boosts.
The new e-commerce links for sites like Amazon.com appear within the text of LAT articles but in green, rather than the old standby blue. According to StinkyJournalism.org, the green links are only published in health, image, food, travel, books, entertainment and sports articles, in addition to photo galleries and select blogs. Each story with an embedded link is to be accompanied by a disclaimer statement. Read the rest of this entry »
Brevity is the Soul of Wit
Posted by Kurt W Zimmermann in Business Journalism, Media Economics on May 27, 2010
Stefan Aust, former editor-in-chief of German news magazine Der Spiegel, can forget his idea of creating a competitor.
The WAZ media group and the Springer group will not be joining his projected Woche. They simply don’t see a chance for a new German news magazine. Anyone who wants a news magazine these days can have one. In fact, Newsweek is up for sale.
Newsweek is a monument of press history. Founded in 1933, the paper reached a circulation of 4 million in its best years. Now circulation Read the rest of this entry »
Killer Technology: Is TV next on the black list?
Posted by Rukhshona Nazhmidinova in Media Economics, New Media on May 26, 2010
Before the newspaper industry actually makes it to the media graveyard, experts predict another medium (television) may face the Reaper as well.
In his blog “Reflections of a Newsosaur,” Alan Mutter, a media and technology analyst, asserts that the Internet may pose a significant threat to television. High-speed Internet and the new IPTV will soon strangle traditional television as consumers realize they can watch anything hosted on the Internet directly on home televisions. While this not-yet-so-popular invention is an evident benefit to consumers, managers of local TV stations should be concerned about losing already scarce audiences and the ad revenues that accompany ratings. Mutter warns that if the problem is not addressed now, in five years television will face a crisis similar to one that newspapers encountered five years ago.
Read more at Newsosaur.
Not Everyone is Underpaid
Posted by Kate Nacy in Media Economics on May 3, 2010
An entire industry shrinks, yet paychecks for a select few remain bloated as ever.
As we’re all quite aware, 2009 surely made its mark as an ugly year for media workers across the globe. Despite the widespread slicing of salaries and expelling of employees, top executives at the largest media companies still managed to rake in the dough, squirreling away shameful multimillion-dollar pay packages. According to Joseph Plambeck of the New York Times, “For several executives it was more lucrative to be running a media company in 2009, however wobbly it might Read the rest of this entry »
A Public Good in Europe?
Posted by Kate Nacy in Media Economics, Media Politics on April 22, 2010
European Federation of Journalists (EFJ) meets in Istanbul, agrees to push Brussels.
The annual EFJ meeting in Istanbul, drawing journalists from 24 countries, incited plans to encourage Brussels to respond to the European media crisis by persuading EU member states to augment the sector. Citing governmental support for theaters and museums in the spirit of reinforcing cultural pluralism, the preservation of journalism was called on for the sake of protecting “information pluralism.” Concerns among members focus largely on how to fund journalism with advertisers scattering like flies. The unions hope to devise a series of proposals geared toward developing a shared, EU-approach to media.
See the EUobserver for more.
Internet Boosts Interest in News
Posted by Kate Nacy in Media Economics, Regional Studies on April 12, 2010
According to research conducted by the McKinsey group, the Internet is the driving force behind an increase in UK news consumption.
Two surveys conducted in the UK in 2006 and 2009 reveal that consumption rose to 72 minutes per day, up from 60 minutes in 2006. The Mckinsey report eyes newfangled pay models with caution, concluding that experimental revenue structures for online content will fall short of compensating for the lost print revenue, stressing that even if online-only versions of newspapers cost 75 percent less than original versions, only 14 percent of those surveyed would actually pay. See here for more on the report.
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